Is it never works. Unfortunately. The whole set of "social" products, beginning with at, aims to create around the Operator environment more harmonious social interactions, to help the process operator. Each product adds its "penny" in the Treasury, generally creating more favorable than is usually the background and sequence of events. As in casual social interactions, and regular (work/home-family/friendship), the brightness of these processes depends of course on several factors, including the operator (for example, if the operator has its own insertion and not ready from them in communion with society to withdraw - it may somehow interfere).
Relatively speaking, we take "slightly improved" version of a particular social manifestations in the area of opportunities for those people and contacts that exist, there are new, not previously possible contacts (positive color) and so on. Even a strong statement hung with 3.0 and Arbiters, working with the world can not ignore the society. Another thing is that someone knows how to "work" society